Liquid diet foods fell from favour as consumers preferred a chewier, better tasting low- calorie, snack bar. Manufacturers think they still have a good concept in the liquid product; one that has nutritional benefits for consumers on the go. Their best branding strategy would be:

Question

Quizplus · Accepted Answer

Repositioning would be the best branding strategy in this scenario as it would involve creating a new image and perception for the liquid diet food product. By highlighting the nutritional benefits and convenience of the product, it could be positioned as a healthier and more convenient alternative to other snacks or meal replacement options. This repositioning could also target different segments of the market, such as athletes or busy professionals, to increase its appeal and broaden its customer base.

Liquid Diet Foods Fell from Favour as Consumers Preferred a Chewier