Following a period of unusually wet weather in far North Queensland, a group of holiday resorts banned together with assistance from the Queensland Tourist Bureau to offer prospective tourists a holiday guarantee. The terms of the guarantee stipulated that if more than 10mm of rain fell over three consecutive days, tourists would be given five nights free accommodation from their choice of any of the participating resort hotels. This promotion was attempting to address the service characteristic of:

Question

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Variability refers to the fact that services can vary in quality depending on the provider, the time of day, and other factors. In this case, the promotion was attempting to address the variability of the weather by offering a guarantee that tourists would receive free accommodation if it rained for three consecutive days.

Following a Period of Unusually Wet Weather in Far North