The addition of a chilli and sour cream flavoured corn chip to the existing range of Dorito corn chip products is an example of:

Question

Quizplus · Accepted Answer

Line filling is the strategy where a company introduces new products within the same product line to occupy unused space in the market and appeal to different segments of consumers. Adding a new flavour of Doritos corn chip to its existing range would be considered line filling.

The Addition of a Chilli and Sour Cream Flavoured Corn