A name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors is known as a:

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A brand is a broader term that encompasses all the elements that identify and differentiate a company's products or services from its competitors, including its name, logo, design, and other distinctive features. A service mark specifically refers to a symbol or design that identifies and distinguishes the source of a service (as opposed to a trademark, which refers to a product). While a logo and packaging can be part of a brand's identity, they are not broad enough to encompass all the elements of a brand.

A Name, Term, Sign, Symbol or Design, or a Combination