Which of the following statements does NOT accord with a service- dominant logic?
A) Products and services are fundamentally different in terms of customer value.
B) Communicative interaction enables relationships and value to develop over time.
C) Value is co- created through the interactions between customers, suppliers and other market actors.
D) Customers make their own judgements of value through the benefits delivered by a service or a product.
E) Marketers offer value propositions; consumers create value- in- use.
Correct Answer:
Verified
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