Stretching a product line upward runs the risk of cannibalisation of the product line.

Name: Stretching a product line upward runs the risk of cannibalisation of the product line.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Stretching a product line upward typically aims to target a more premium segment of the market, which can help in attracting a new set of customers rather than cannibalizing existing lower-end products. Cannibalization is more commonly a risk when introducing products in the same segment as existing products.

Stretching a Product Line Upward Runs the Risk of Cannibalisation