The first step in the marketing process is to ________.
A)conduct market research
B)identify an unfilled market need
C)determine costs in relation to potential benefits of the product
D)establish brand recognition

Question

Quizplus · Accepted Answer

The first step in the marketing process is to identify an unfilled market need. This involves conducting research to determine what potential customers are looking for and what needs are not currently being met by existing products or services. Once this need is identified, the marketing team can begin developing a product or service to meet that need and create strategies for promoting it to the target audience.

The First Step in the Marketing Process Is to ________