________ is the process of surveying the market environment to assess external threats and opportunities.
A)Distributing
B)Environmental scanning
C)Business planning
D)Overseeing

Question

Quizplus · Accepted Answer

Environmental scanning is the process of conducting a thorough research on the market environment to identify external factors that could impact the business negatively or positively. This helps businesses prepare adequately to minimize the impacts of external threats and take advantage of opportunities. Options A, C, and D are not appropriate as they do not describe the process of assessing external threats and opportunities.

________ Is the Process of Surveying the Market Environment to Assess