The fact that modern, sophisticated manufacturing innovations have enabled many firms to more easily customize their products and to offer them at dramatically reduced prices to satisfy the varying tastes of targeted customers represents the impact of the ________ on the marketing of products.
A)economic environment
B)competitive environment
C)technological environment
D)4 Ps

Question

Quizplus · Accepted Answer

The technological environment refers to the impact of new technologies on the marketing of products. In this case, modern manufacturing innovations have enabled firms to customize products and offer them at reduced prices, which is a result of technological advancements. The other options (economic environment, competitive environment, and 4 Ps) do not specifically relate to the impact of technology on marketing.

The Fact That Modern, Sophisticated Manufacturing Innovations Have Enabled Many