Rosa has a successful Web-based business selling Native American crafts. Recently she has been receiving orders from people in countries outside the United States. What technological change would MOST likely attract more customers in other countries to her online business?
A)Make sure her online content is oriented primarily to her existing customers.
B)Advertise in English-speaking newspapers that are published in foreign countries.
C)Ensure her Web site supports multiple languages and culturally customized content.
D)Add wikis, a blog, and a search function to her Web site.

Question

Quizplus · Accepted Answer

To attract more customers in other countries, Rosa should ensure her Web site supports multiple languages and culturally customized content. This will make her website more accessible to people who may not speak English as their first language and will show that she values and understands different cultures. Option A may not attract new customers, Option B may not reach the right audience, and Option D may not be relevant to the type of business Rosa has.

Rosa Has a Successful Web-Based Business Selling Native American Crafts