Firms using the dominant business corporate-level diversification strategy are firms that generate between ____ of their total sales within a single business category.
A) 90% and 100%
B) 80% and 95%
C) 70% and 95%
D) 60% and 95%

Question

Quizplus · Accepted Answer

Firms using the dominant business corporate-level diversification strategy generate between 70% and 95% of their total sales within a single business category. This strategy involves focusing on a single core business and seeking growth opportunities within that business.

Firms Using the Dominant Business Corporate-Level Diversification Strategy Are Firms