Campbell's Soup is a good example of a successful follower of a(n) ____ diversification strategy.
A) dominant business
B) related constrained
C) related linked
D) unrelated

Question

Quizplus · Accepted Answer

Campbell's Soup has expanded its product line into related food and beverage products, such as Prego pasta sauce and V8 juice, which are complementary to its existing soup business. This is a good example of a related constrained diversification strategy, where the company extends its operations within the same industry or market by adding related products or services.

Campbell's Soup Is a Good Example of a Successful Follower