Gatorade using Pepsi Cola's outbound logistics to increase market share outside the U.S.is an example of:
A) market power.
B) marketing.
C) sharing activities.
D) quality assurance.

Question

Quizplus · Accepted Answer

Gatorade utilizing Pepsi Cola's outbound logistics is an example of sharing activities, which is a form of synergy created by sharing resources and capabilities between two or more businesses to create competitive advantage. This allows Gatorade to expand its market share and reach a wider audience outside the U.S.

Gatorade Using Pepsi Cola's Outbound Logistics to Increase Market Share