Jeanne is interested in developing a scale to measure entrepreneurial personality types. As an initial step in this research program, what should she do?
A) Conduct a correlational study of the relationship between social status and social dominance.
B) Have two groups of business people play Monopoly with different amounts of start-up money.
C) Have several business people observed in their natural environments.
D) Conduct a case study of famous entrepreneurs like Mary Kay, Estée Lauder, and Donald Trump.
Correct Answer:
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