______________ is the customer weighing the costs and benefits of a relationship with a seller; the benefits outweigh the costs.
A) Customer value
B) Customer purchasing
C) Customer arithmetic
D) All of the above

Question

Quizplus · Accepted Answer

This is a definition of customer value, which refers to the perceived benefits a customer receives when purchasing a product or service from a seller. The customer evaluates the benefits against the costs before deciding to make a purchase.

______________ Is the Customer Weighing the Costs and Benefits of a Relationship