CRM has facilitated the shift from one-to-one to mass marketing.

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) focuses on building strong relationships with individual customers, rather than treating them as a mass audience. CRM helps companies personalize their marketing efforts and create targeted campaigns for specific groups or individuals, rather than using a one-size-fits-all approach. Therefore, CRM facilitates the shift from mass marketing to one-to-one marketing, not the other way around.

CRM Has Facilitated the Shift from One-To-One to Mass Marketing