__________ is a comprehensive business model for increasing revenue and focusing on customers.
A) Targeted marketing
B) Customer relationship management CRM)
C) Market orientation
D) D. Enterprise resource planning ERP)
E) None of the above

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a comprehensive business model that focuses on building and maintaining strong relationships with customers to increase revenue. It involves using technology, data analytics, and marketing strategies to understand and anticipate customer needs and preferences, personalize interactions, and provide excellent customer service. Targeted marketing (A) and market orientation (C) are related concepts, but they focus more on identifying and appealing to specific customer segments or market trends rather than building long-term relationships. Enterprise resource planning (D) is a software system used to manage and integrate different aspects of a company's operations, such as inventory and finances, but it is not directly related to customer management.

__________ Is a Comprehensive Business Model for Increasing Revenue and Focusing