Archway furniture is projecting their expected financial returns from different groups of customers. Archway is estimating the:
A) Data warehousing ROI
B) Supply chain cost and revenues
C) Lifetime value of customers
D) Marketing mix profitability
E) Generic strategy returns

Question

Quizplus · Accepted Answer

Archway furniture is estimating the lifetime value of different groups of customers, which is a measure of the expected financial returns from each group over their lifetime as customers. This indicates that they are focusing on understanding the value that each customer can bring to their business, rather than just looking at short-term profits or cost savings.

Archway Furniture Is Projecting Their Expected Financial Returns from Different