A ___________ environment affords the opportunity to combine large amounts of information and then use __________ techniques to learn more about current and potential customers.
A) One-to-one; strategic partnerships
B) Customer loyalty; delivery
C) Data warehouse; data mining
D) Just-in-time data; efficient customer response ECR)
E) Preferred supplier; Total quality management TQM)

Question

Quizplus · Accepted Answer

A data warehouse environment provides a large and centralized repository of data from multiple sources which can then be analyzed using data mining techniques to gain insights into customer behavior and preferences.

A ___________ Environment Affords the Opportunity to Combine Large Amounts