After a major hurricane, a building products company rationed its supply of roofing materials among its major customers. This is an example of:
A) Internal environmental control
B) External environmental control
C) Demarketing
D) Transactional selling
E) Discontinuous change

Question

Quizplus · Accepted Answer

Demarketing refers to the strategy of reducing demand for a product, often due to limited supply, which is what the company is doing by rationing roofing materials.

After a Major Hurricane, a Building Products Company Rationed Its