Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to:
A) Respond to current crises
B) Identify future threats and opportunities
C) Determine personnel performance
D) Allocate financial resources
E) Assist with service delivery

Question

Quizplus · Accepted Answer

Environmental scanning is used to assess the external environment to identify future threats and opportunities. It helps firms to create strategies and plans to adapt to changes in the external environment, and enables them to take advantage of any opportunities that arise. While it may indirectly assist with service delivery and financial resource allocation, these are not the primary objectives of environmental scanning. It is also not designed to respond to current crises or determine personnel performance.

Many Firms Use Environmental Scanning to Assess Their External Environment