Which step of the evaluation process distinguishes professional practice from technical craft?
A) Securing organizational commitment to evaluation
B) Writing program objectives in measurable terms
C) Selecting the most appropriate criteria
D) Keeping complete expense records
E) Adding to professional knowledge
Correct Answer:
Verified
Q3: Which one of the following companies specializes
Q4: What is the most common error in
Q5: Using a clipping service to provide clips
Q6: A "SMART" objective reflects all of the
Q7: Today, most public relations program evaluations are
Q9: Which one of the following broadcast audience
Q10: Which one of the following does NOT
Q11: Whether or not key publics were missed
Q12: The major reasons for increased use of
Q13: Which statement refers to true evaluation research?
A)Supports
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