The major reasons for increased use of evaluation research include all EXCEPT which one of the following?

Question

Quizplus · Accepted Answer

The other options provide valid reasons for increased use of evaluation research, such as a growing emphasis on accountability and a results-oriented approach by management. The requirement for public relations students to take a research class may also contribute to a better understanding and utilization of evaluation research. However, the lack of qualified outside vendors of research services is not a reason for increased use, but rather a potential obstacle.

The Major Reasons for Increased Use of Evaluation Research Include