News clippings are the best measure of which one of the following?
A) Number of messages placed in the media
B) Number of messages read by members of the target public
C) Advertising value equivalents
D) Amount of attitude change in members of the target public
E) Number of messages to which target public was exposed
Correct Answer:
Verified
Q6: A "SMART" objective reflects all of the
Q7: Today, most public relations program evaluations are
Q8: Which step of the evaluation process distinguishes
Q9: Which one of the following broadcast audience
Q10: Which one of the following does NOT
Q11: Whether or not key publics were missed
Q12: The major reasons for increased use of
Q13: Which statement refers to true evaluation research?
A)Supports
Q15: Which one of the following is NOT
Q16: Increasingly, practitioners are being asked to document
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