Nexus 6P, a smartphone offered by Google and Motorola allows users to personalize the colours, case, and engravings online before purchasing. This is an example of which strategy?
A)mass customization
B)product sampling
C)usage segmentation
D)product extrapolation

Question

Quizplus · Accepted Answer

This is an example of mass customization, where customers can personalize their product online before purchasing.

Nexus 6P, a Smartphone Offered by Google and Motorola Allows