By Terry is a company that caters to the very affluent consumer who desires complete personalization. This Paris-based boutique will use your DNA and planetary alignment to customize your very own lipstick. The lipstick is designed and created solely for you. But it will cost you US$1,200. This is an extreme example of:
A)ultra-customization
B)product extrapolation
C)product sampling
D)usage segmentation

Question

Quizplus · Accepted Answer

Ultra-customization refers to creating a product or service that is entirely personalized and tailored to the specific preferences and needs of an individual consumer. By Terry's lipstick offering is an extreme example of this, as they use DNA and planetary alignment to create a lipstick that is unique to each consumer. The high price point also reinforces the idea that this is a luxury product designed for the very affluent consumer.

By Terry Is a Company That Caters to the Very