The Sporting News Baseball Yearbook is an annual magazine that uses 16 different covers. Each cover features a baseball star from the region where he is most popular in the United States. This is a great example of a:
A)multiple products and multiple market segments.
B)segmenting organizational markets.
C)interest-based segmentation.
D)one product and multiple market segments.

Question

Quizplus · Accepted Answer

The Sporting News Baseball Yearbook uses 16 different covers to appeal to different segments of the market, but it is still one product with multiple market segments. Each cover features a baseball star from a specific region, indicating that the magazine is targeting fans of that player in that region. Therefore, it is an example of one product and multiple market segments.

The Sporting News Baseball Yearbook Is an Annual Magazine That