The slogan for General Foods International Coffee is "It Stirs the Soul." General Foods was trying to get customers to think about how drinking a cup of rich-flavoured coffee is indulgent. Based on that trademarked slogan, you should realize the product is using a ________segmentation strategy.
A)socioeconomic
B)behavioural
C)geographic
D)product knowledge

Question

Quizplus · Accepted Answer

The slogan "It stirs the soul" suggests that the brand is targeting customers based on their behaviour and emotions towards the product rather than their socioeconomic status or geographic location. This implies that the brand is using a behavioural segmentation strategy.

The Slogan for General Foods International Coffee Is "It Stirs