A local fast food restaurant uses inserts to advertise their upcoming offers to students. The inserts are used in a student newspaper and in the area code where students live on-campus. Why would the restaurant choose NOT to include inserts in those papers where students reside with their parents off-campus?
A)because the expected growth rate of on-campus students is much higher
B)because the likelihood of student's parents purchasing fast food is low
C)because the size of the market off-campus is much smaller
D)because of the cost of reaching the off-campus segment

Question

Quizplus · Accepted Answer

The primary reason for not including inserts in papers for students living off-campus with their parents is likely due to the higher cost associated with reaching this segment, which may not justify the potential return on investment.

A Local Fast Food Restaurant Uses Inserts to Advertise Their