Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which organizational segmentation variables might
Evergreen use to segment its market?
A)NAICS sectors and number of locations
B)NAICS codes and benefits sought
C)number of locations and benefits sought
D)location and demographics

Question

Quizplus · Accepted Answer

Evergreen is likely to use NAICS codes as a segmentation variable, which would allow them to tailor their marketing efforts to specific industries such as airlines or cargo companies. Additionally, they may also segment based on benefits sought, such as cost-effective aircraft preservation or secure storage services. Number of locations and demographics are not relevant variables for Evergreen's business model.

Evergreen Air Center in Marana, Arizona, Is the World's Biggest