Harmony Products makes fertilizers used on golf courses. Which demographic market segmentation variable would provide the greatest benefit to the organization?
A)annual sales
B)NAICS codes
C)buying conditions
D)nature of goods

Question

Quizplus · Accepted Answer

NAICS codes (North American Industry Classification System) would be most beneficial for Harmony Products because these codes would help the company identify and target businesses within specific industries, such as golf courses, that are most likely to purchase their fertilizers. This segmentation allows for more focused marketing efforts.

Harmony Products Makes Fertilizers Used on Golf Courses