A fast food restaurant grouped its sandwiches and wraps into one product group because:
A)it is easier to estimate the industry sales for fewer market-product combinations.
B)it is more profitable to define product groupings in terms of large market segments because it reduces manufacturing and marketing costs.
C)customers relate to them better since that is how they view their purchase.
D)competitors relate to them better for benchmarking purposes.

Question

Quizplus · Accepted Answer

Grouping sandwiches and wraps together makes sense because customers often view them as similar products and may choose between them based on their mood or preferences at the time of purchase. This grouping allows for a simpler and more intuitive menu for customers to navigate.

A Fast Food Restaurant Grouped Its Sandwiches and Wraps into One