A fast food restaurant groups its products into five meal categories. They are breakfast, lunch, between-meal snack, dinner, and after-dinner snack. Why does this restaurant use product groupings?
A)The products are grouped so people can relate to these product groupings in a more meaningful way.
B)Consumers buy more in illogically organized environments.
C)Product groupings can be generated quantitatively to show which adhere to the 80/20 rule.
D)The groupings increase the number of market-product combinations on the market-product grid into a more manageable framework for subsequent analysis.

Question

Quizplus · Accepted Answer

The products are grouped so people can relate to these product groupings in a more meaningful way. Grouping products in meal categories makes it easier for customers to navigate the menu and find what they are looking for based on the time of day and their hunger level. It also helps in marketing and promotions targeted at specific meal times.

A Fast Food Restaurant Groups Its Products into Five Meal