The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called:
A)statistical analysis.
B)marketing research.
C)market decision analysis.
D)SWOT analysis.

Question

Quizplus · Accepted Answer

The description provided is that of marketing research, which involves identifying and understanding a marketing problem or opportunity, gathering and analyzing data, and making recommendations for improving marketing activities. Statistical analysis may be a component of marketing research, but it is not the process as a whole. Market decision analysis and SWOT analysis may also be part of marketing research, but they are not comprehensive enough to capture the entire process.

The Process of Defining a Marketing Problem and Opportunity, Systematically