The nature of the problem should determine the type of marketing research conducted. Which one of the following is NOT a basic type of marketing research?
A)correlative
B)causal
C)descriptive
D)exploratory

Question

Quizplus · Accepted Answer

Correlative research is not a basic type of marketing research. The other three (causal, descriptive, and exploratory) are considered basic types of marketing research.

The Nature of the Problem Should Determine the Type of Marketing