Neuromarketing measures brain activity using either probes connected to the brain or an MRI. One of the main reasons for using neuromarketing research is to:
A)eliminate interviewer bias
B)correct respondent bias
C)increase interviewer bias
D)reduce interviewer bias

Question

Quizplus · Accepted Answer

Neuromarketing eliminates interviewer bias by directly measuring brain responses, bypassing the need for subjective interpretation by interviewers.

Neuromarketing Measures Brain Activity Using Either Probes Connected to the Brain