Marketing research attempts to identify and define both marketing ________and ________.
A)problems; opportunities
B)strategies; programs
C)weaknesses; threats
D)segments; target markets

Question

Quizplus · Accepted Answer

Marketing research aims to identify and define both marketing problems and opportunities. This includes discovering issues or challenges that a company may face in its marketing efforts, as well as exploring potential avenues for growth or improvement. Strategies, programs, weaknesses, threats, segments, and target markets may all be part of the research process and the insights gained can help inform decisions in these areas, but they are not the primary focus of marketing research.

Marketing Research Attempts to Identify and Define Both Marketing ________And