The retail mall owner told the marketing researcher, "We have the option of staying open late twice a week, or opening up an hour early every day. We need to know which will be most profitable since we cannot do both. The decision must be made in 11 weeks, and we only have $10,000 budgeted for this research project." In which
Stage of the marketing research process would this statement have been made?
A) Conclusions and report.
B) Data collection and analysis.
C) Formal Research design.
D) Define the problem.
Correct Answer:
Verified
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