As marketing vice president of Health Care Services, Inc., you are in charge of developing an experiment to test the hypothesis that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory. Which experiment will do this best?

Question

Quizplus · Accepted Answer

The hypothesis states that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory. Therefore, the best experiment to test this hypothesis would be to manipulate the independent variable of salespeople assigned to a territory and measure the dependent variable of sales of health services. Option C is the only choice that involves manipulating the independent variable of salespeople, which is what the hypothesis is about. Manipulating the independent variable of sales alone (options A and D) would not test the hypothesis accurately, and manipulating both sales and salespeople (option B) would make it difficult to determine the impact of each independent variable on the dependent variable. Therefore, choice C is the best option to test the hypothesis.

As Marketing Vice President of Health Care Services, Inc