Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:

Question

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Fieldwork refers to the process of gathering data through activities such as site visits, in-person interviews, and observations. The Pepsi Taste Tour is an example of fieldwork as it involves going on a road trip to collect data on the taste preferences of Pepsi consumers.

Once the Research Design Has Been Formalized, the Process of Gathering