The marketing manager at Popular Electronics must determine a price for a new model of portable CD player. He will use the company's information system to determine how the manufacturer's suggested retail price might affect total sales revenues. This type of analysis is called:

Question

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The scenario described involves analyzing the impact of a change in price on sales revenue, which is an example of sensitivity analysis. This technique involves changing one variable while holding all other factors constant to determine how sensitive the outcome is to that variable.

The Marketing Manager at Popular Electronics Must Determine a Price