When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits, she is performing a(n)_ __ __ __ __ Unfairanalysis.

Question

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The process of asking "what if" questions to determine how changes in a factor affect marketing results is known as sensitivity analysis. It is a common tool used in marketing research to evaluate the impact of potential changes in variables such as product price, advertising budget, or market competition. Therefore, the correct answer is B) sensitivity.

When a Marketing Manager Begins Asking "What If" Questions to Determine