Fran Wilson Creative Cosmetics sells its Moodmatcher lipstick through Japanese distributors that reach Japan's beauty salons. This is an example of:
A)joint venture.
B)direct exporting.
C)licensing.
D)indirect exporting.

Question

Quizplus · Accepted Answer

Indirect exporting involves selling products to an intermediary in the home country, who then exports them to the foreign country. In this case, Fran Wilson Creative Cosmetics is selling its Moodmatcher lipstick to Japanese distributors, who then reach Japan's beauty salons.

Fran Wilson Creative Cosmetics Sells Its Moodmatcher Lipstick Through Japanese