Licensing is:
A)when a foreign country and a local firm invest together to create a local business.
B)having a company handle its own exports directly, without intermediaries.
C)offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
D)contracting with a foreign firm to manufacture products according to certain specifications.

Question

Quizplus · Accepted Answer

Licensing refers to offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. It allows a company to expand its business without incurring the high costs and risks associated with foreign direct investment.

Licensing Is