Which form of entry into a foreign market requires the greatest commitment?
A)joint venture
B)direct exporting
C)direct investment
D)licensing

Question

Quizplus · Accepted Answer

Direct investment requires the greatest commitment of resources, as it involves setting up operations or acquiring existing businesses in the foreign market. This can involve significant costs and risks, but it also offers the highest level of control and potential rewards in the long term. Joint ventures, direct exporting, and licensing all involve fewer resources and risks, but may also offer lower returns and less control over the foreign market.

Which Form of Entry into a Foreign Market Requires the Greatest