When Coca-Cola decided to build a bottling plant in Russia, they were engaged in:
A)local manufacturing.
B)licensing.
C)direct investment.
D)a joint venture.

Question

Quizplus · Accepted Answer

Direct investment refers to a company investing its capital directly in a foreign country by building a subsidiary, acquiring an existing company or investing in an ongoing business venture. Therefore, when Coca-Cola decided to build a bottling plant in Russia, they were engaged in direct investment.

When Coca-Cola Decided to Build a Bottling Plant in Russia