A form of low risk and capital-free entry into international marketing that includes local manufacturing and local assembly is called:
A)indirect exporting.
B)direct ownership.
C)licensing.
D)joint-ventures.

Question

Quizplus · Accepted Answer

Licensing allows a company to enter international markets by allowing a local entity to produce and sell their products, which involves minimal risk and does not require capital investment in manufacturing facilities.

A Form of Low Risk and Capital-Free Entry into International