Figure 7-6

-According to Figure 7-6, cell "A" refers to which type of product and promotion strategy?
A)Dual adaptation strategy
B)Communication adaptation strategy
C)Product adaptation strategy
D)Product extension strategy

Question

Figure 7-6
 
-According to Figure 7-6, cell "A" refers to which type of product and promotion strategy?
A)Dual adaptation strategy 
B)Communication adaptation strategy 
C)Product adaptation strategy 
D)Product extension strategy

Quizplus · Accepted Answer

The product extension strategy involves extending the same product into new markets without changes, which is often represented by cell "A" in marketing strategy matrices.

Figure 7-6 -According to Figure 7-6, Cell "A" Refers to Which Type