Figure 7-6

-According to Figure 7-6, cell "D" refers to which type of product and promotion strategy?
A)Product invention strategy
B)Product extension strategy
C)Product adaptation strategy
D)Dual adaptation strategy

Question

Figure 7-6
 
-According to Figure 7-6, cell "D" refers to which type of product and promotion strategy?
A)Product invention strategy 
B)Product extension strategy 
C)Product adaptation strategy 
D)Dual adaptation strategy

Quizplus · Accepted Answer

Cell "D" in Figure 7-6 typically refers to a dual adaptation strategy, where both the product and promotion are adapted to fit the local market.

Figure 7-6 -According to Figure 7-6, Cell "D" Refers to Which Type