Which of the following statements is true regarding organizational versus consumer buying decisions?
A)Reciprocal arrangements exist.
B)More organizational buying decisions are lower in involvement.
C)Organizational buyers are more influenced by lifestyle factors.
D)Perceived risk is lower in organizational buying.

Question

Quizplus · Accepted Answer

Organizational buying often involves reciprocal arrangements, where companies agree to buy from each other. This is less common in consumer buying, where decisions are more influenced by personal preference, price, and quality. Organizational buying decisions are typically higher in involvement due to the complexity and scale of purchases, are less influenced by lifestyle factors since they are based on business needs, and perceived risk can be higher due to the significant impact of these decisions on the organization's operations and finances.

Which of the Following Statements Is True Regarding Organizational Versus